Lowering the visibility of negative search results through a measured content strategy.
Not all negative content can be removed, especially when it sits on sites without a reporting mechanism or does not breach a specific policy. In those cases, the most effective approach is to push it down in search results.
Siber Group analyses search results for the relevant name or brand, then builds and optimises relevant positive content assets so that the first page of search results reflects accurate information. The entire strategy runs without interfering with legitimate search results.
Identifying the case, urgency, and handling basis.
Designing the right technical and legal approach.
Carrying out the agreed handling strategy.
Tracking results with regular reports.